San Rita Wilderness Co.
Clothing & Gear for the wild souls.
2025
The challenge
San Rita Wilderness Co. is our clothing and gear brand for outdoor lovers. From fishing to cooking in the wild, it’s a way to share our passion for nature and creativity across disciplines. We set out to design everything from scratch, branding, content, website and all.
Branding
Creative and Art Direction
Content Creation
Shopify
We didn’t want to blend in, so we created a bold visual identity with a vibrant palette and flexible logotypes that shift with the mood. Through authentic photo and video shoots, we showcased real people, real gear, and nature as the constant backdrop. This expanded our universe, strengthened our authenticity, and, with a Shopify store rich in visuals, specs, and storytelling, boosted visibility and credibility. Building community also meant showing up in real life. First with a full-day pop-up and party, then outdoors with a fly fishing experience with a group, where we shared our passion and invited others to discover something new.
